Starbucks s Corporate Social Responsibility - 797 Words

Starbucks had been rank as one of the World’s most principled companies around the world (Ethisphere, 2013). As the people are holding the corporation to the highest ethical and social responsibility, these are becoming the expectation of their consumers. Having all these responsibilities in mind, Starbucks is striving to enact its own Corporate Social Responsibility, guidelines for bettering stakeholders in its communities (Starbucks, 2013). Today the company not only focusing on the communities they are operating, but trying to make a huge impact globally. By doing so they are working with Non-governmental organization. Starbucks had been focusing on social responsibility since in 2009; one of the areas the company had been focusing is the Fair-Trade coffee selling. (Reis, 2009). Starbucks defines corporate social responsibility as conducting our business in ways that produce social, environmental and economic benefits for the communities in which we operate. In the end, it means being responsible to our stakeholders. Today accountability is part of cooperate norm, as consumers are demanding not just product from the company, but from business ethics, corporate responsibility for the environment. On the other hand, employees are more selective for which company to work for, with strong values, and shareholders too are more inclined to invest in business with outstanding shared reputations. With one wrong move with each of these areas can have a huge impact for theShow MoreRelatedStarbucks s Corporate Social Responsibility1745 Words   |  7 PagesStarbucks is an extremely popular chain coffeehouse that originally began in Seattle, Washington in 1971. Starbucks currently has over 17,000 stores and its mission is to â€Å"inspire and nurture the human spirit – one person, one cup and one neighborhood at a time† (Starbucks 2017). Starbucks utilizes it mission statement through various CSR strategies. CSR stands for Corporate Social Responsi bility. CSR is a method that businesses can utilize to benefit society. Corporate social responsibility (CSR)Read MoreCorporate Social Responsibility1375 Words   |  6 Pagesï » ¿Running head:( STARBUCKS) Starbucks Aneez Mohammed Columbia Southern University Starbucks. 1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not? Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treatRead MoreStarbucks - Csr1476 Words   |  6 PagesStarbucks Corporate Citizens of the World There is currently a robust and ongoing debate about whether a companies, especially a publicly traded companies, only goal should be profit. Making money for the shareholders used to be what business was about. Now, more and more people are starting to believe that companies should pay more attention to social and environmental concerns that effect not just the shareholders, but the stakeholders and even society as a whole. The practice ofRead MoreAnalysis Of Starbucks And Wal Mart Essay1464 Words   |  6 PagesSustainability has taken the mainstream corporate world by storm since major companies realized that sustainability is directly linked to the viability of their long-term objectives. As sustainability is proven to be a motor of efficiency and innovation, stakeholders, investors, employees, and customers are demanding companies to focus not only on profits but also that those profits should not come at the expense of people or the planet. Wal-Mart and Starbucks have been early adopters of the sustainabilityRead MoreThe Relationship Between Corporate Social Responsibility and Ethic at the Leadership Level of Companies1691 Words   |  7 PagesWhat is corporate social responsibility (CSR)? According to the  ¡Ã‚ ®Wikipedia ¡Ã‚ ¯ ,  ¡Ã‚ °Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. ¡Ã‚ ±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that  ¡Ã‚ °CSR is about how companiesRead MoreThe Financial Impact of Corporate Ethics: Positive for Some, Not for All1059 Words   |  4 Pagescontents Executive summary...1 Introduction...1 Changing attitudes towards corporate responsibility...1 Corporate responsibility and ethics...2 Case study: Starbucks...2 Conclusion...3 The financial impact of corporate ethics: Positive for some, not for all Executive summary This paper provides a general overview of changing attitudes towards corporate ethics, along with a specific case study of the Starbucks Corporation. Although corporations remain profit-making institutions, increasinglyRead MoreCorporate Social Responsibility : Acme Charity1663 Words   |  7 Pagesfor recent immigrants wishing to enter the job market in the province. AcMe Charity s seasonal events are well attended. For continued success, synergistic relationships need to be fostered. For the upcoming event: Celebrating CSR†, it is important to carefully review The Starbucks Corporation prior to inviting them to this AcMe Charity event. Corporate Social Responsibility can be defined as a company’s social performance and the impacts of the company on its internal and external stakeholdersRead MoreMultinational Companies And Tax Avoidance1318 Words   |  6 Pages1. Introduction With the development of modern society, multinational companies reach higher profits than before. For instance, Starbucks got 495 million of sales revenue while it only paid 6 million of tax to the government. It turns into the topic of tax avoidance. Actually, there are many multinational companies use the strategy of tax avoidance, and Starbucks is just one of the examples. 1.1 Multinational Companies and Tax Avoidance First of all, the definition of multinational companies andRead More Corporate Social Responsibility Essay1698 Words   |  7 Pagessocially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as â€Å"the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance† (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as â€Å"those individualsRead MoreStarbucks : Social Responsibility And Ethical Practices1538 Words   |  7 Pages Starbucks is a company where social responsibility and ethical practices is one of their major concerns. Their mission statement that has laid out the guiding principles states that their guidelines of keeping people first and profits last will be a part of their culture and they try to live by them every day. These guiding principles and their mission statement has been in order of the company primarily because of the visions of Starbucks chair and founder Howard Schultz. The basic concern of Starbucks

Essay on Speech Exam - 602 Words

Chapter 1 Quiz 1) Which of the following is an example of declamation? Selected Answer: Someone performing the Gettysburg Address 2) Churches services that encourage call-and-response speaker audience interaction is seemingly in violation of which of the differences between public speaking and conversation? Selected Answer: Public Speaking involves more clearly defined roles for the speaker and audience 3) In his speech about volunteering for the American Red Cross, Jacob used a lot of slang words, sat and leaned on the table in front of the class, and was dressed very casually. Which of the following statements best describes this situation? Selected Answer: Jacob ignored the rule that public speaking is more formal†¦show more content†¦Selected Answer: A soldier watching her sons graduation address via Skype 13) One way public speaking and conversation are similar is that both are Selected Answer: audience-centered. 14) During the first day of speeches you had a bad sinus infection and your ears were plugged so you couldnt hear the speakers. You were experiencing Selected Answer: physiological noise 15) If you delivered an already famous address of the British orator Edmund Burke, you would be practicing the art of Selected Answer: declamation. 16) Having the resources, information, and attitudes that lead to action in achieving a desired goal is Selected Answer: empowerment. 17) People in conversation may alternately talk and listen, and dont interrupt one another, but in public speaking the roles of speaker and audience arent as clearly defined. Selected Answer: False 18) The Communication as Interaction model includes the element of feedback. Selected Answer: True 19) The receiver of the message is the individual audience member, whose decoding of the message depends on the other audience members receiving the message and their past experiences. Selected Answer: False 20) Elocution is the use of words and symbols to achieve a goal. Selected Answer: False 21) The audience should be the last thing a speakerShow MoreRelatedGraduation Speech On The State Exams1460 Words   |  6 PagesThroughout the 15 years of my academic career, academic writing has become a much larger part of the curriculum. The writing assignments have gone from simple, one- line sentences describing a picture to a simple, 3- paragraph persuasive essay on the state exams in high school; all the way to a 25 page comprehensive research essay during my freshman year at East Stroudsburg University. As the years and assignments progressed, I developed a set of writing weakness and strengths that still shape the way I writeRead MoreGraduation Speech : College Entrance Exams1804 Words   |  8 Pagescollege entrance exams. They spend many years preparing for them, and deal with a lot of pressure from parents and society to pass these exams and become successful. This exam decides what type of future these students will have. Many students usually pass, but the one who do not have a lot of work to do. Some prepare to take it again but the chances are very low, and they need to have a backup plan to satisfy their families, society, and, of course, themselves. Preparing for these exams can cause studentsRead MorePublic Speaking Midterm1449 Words   |  6 PagesPublic Speaking Midterm Study Guide This exam covers all material covered in readings and class lectures/activities. The chapters from the Lucas text covered on this exam are: 1, 2, 4, 6, 8, 9, 10, 12, 13, and 14. 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A person s vocabulary is the set of wordsRead MoreAchieve a Level Four Performance in an Oral Exam Through the Formal Speech/the Oral Essay1002 Words   |  5 PagesAchieve a Level Four Performance in an Oral Exam through the Formal Speech/the Oral Essay Part One Write an Effective Oral Essay/Formal Speech on a Comparative-Study Topic â€Å"The central idea, or thesis, is your essay’s life and spirit.† Sheridan Baker, The Practical Stylist Formal speeches are carefully scripted pieces of writing. A formal speech is essentially an oral essay. The conventions of the oral essay/the formal speech include the following: †¢ Purpose To persuadeRead MoreFree Speech Or Freedom Of Speech Essay911 Words   |  4 Pagesof Freedom, basically we are entitled for legal freedom to do whatever we wanted to. However, the freedom of speech has been challenged by many university students and educators recently. 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Is it permissible to single out individuals withRead MoreStrategic Intervention Material1418 Words   |  6 PagesIntervention Material about idiomatic expressions and the figures of speech. Are you ready? Let’s go!!! A figure of speech is the use of a word or words diverging from its usual meaning. It can also be a special repetition, arrangement or omission of words with literal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it, as in idiom, metaphor, simile, hyperbole, or personification. Figures of speech often provide emphasis, freshness of expression, or clarityRead MoreA Comparison of Two Commencement Speeches and an Education Article969 Words   |  4 Pagesthe development and fulfilment of life. Education is not useful for monetary purposes alone. Education is intrinsically valuable. It is more than a tool to succeed in the work force in order to receive extrinsic ends. 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Merchandising Operation Of Global Sourcing â€Myassignmenthelp.Com

Question: Discuss About The Merchandising Operation Of Global Sourcing? Answer: Introduction In the given report the company we have considered is Target Australia. The various factors like size, growth, supply chain etc. of the company will be discussed and accordingly we will provide understanding of the industry in which the company is operational. Through the help of various SWOT and other analysis, the external environment of the company will be judged. We will further provide understanding of the legal environment of the company as well. Nature of the entity Target Australia PTY is an Australian based company. The company is owned by Wesfarmers. The company has been engaged in the business of managing mid-price department stores. It is the largest department chain company in the country. The company is operational through the help of 308 stores spread all across the country. The main purpose of the company is to make fashion available for the entire family as a whole. The company was established in the year 1926 and now the company has been engaged in providing a wide range of multiple products including men and women clothing, toys for kids, latest designs in homewares, including manchester, bed linen, electrical appliances etc. The headquarters of the company was earlier located in North Geelong, Victoria but now the same will be moved to Williams Landing at the end of 2018. The company is listed in the Australian stock exchange. In the year 2016, the revenue of the company was close to $3.5 billion with a total asset band of $1.7 billion. The company was however suffering from operating loss worth $195 million in the year 2016. Target Company tends to function as an environmental friendly company. The management of the company believes in carrying out a sustainable, ethical business across all its stores. The management of the company is making investment in reducing the energy consumption at all its units. This will indirectly help in reducing the carbon foot prints which will be very helpful for the environment. The company has set up an audit programme that will carry out energy audits at stores and plants where the energy consumption is on a higher side and will try to figure out remediable action plans that can help in reducing the same. As result of this approach, the company has developed LED lights, AC's etc. where the consumption of energy is minimal. This will not only help the management to reduce the power cost but at the same time is also environmental friendly. The audit report of the company is required to be repaired in accordance with the provisions provided and Corporation Act 2001. The company is for the required to consider the provisions of international accounting standard provided in the international financial reporting standards (IFRS) as well. The investment activities of the company include investment in property plant and equipment. In the earlier years, there were certain other investments made by the company but since last 2 years there has been no such investment. The financing activity of the company includes loan that has been taken by the company and repayment of long term debt. It also includes cash dividend that has been paid by the company in the year so its shareholders. Understanding the industry Target Australia Limited caters a good percentage departmental supply chain industry; It is the largest department chain company in the country. The company is operational through the help of 308 stores spread all across the country. As per experts, being the company outlet not only in the city area but also in regional areas and it has mid-price departmental store market share of the company is expected to increase the coming future. The major players and competitors for the company includes Coles and Wools worth. All the three companies in total nearly capture 90% of the total departmental supply chain market in Australia. The balance market has been captured by small retail houses. The major success factor behind the growth of the company is because of its departmental outlets in regional areas which has started giving major part of its sales. The departmental outlets of the company are mid priced which is again a big factor behind success. There are certain success factors as well for these departmental stores. Departmental stores in the country have opened at prime locations to cater maximum population. This has helped them to meet out the daily needs as well as the luxurious need of the people at one place. There are certain threat factors that need to be considered by the management of the company. Amazon and other digital selling are hampering the market of these departmental stores. In the current scenario, the young generation paper are buying goods from online sites rather than going physically to these departmental stores. This is a big hindrance towards the growth of these kind of companies. They are the major threat which has been faced by the departmental stores is the degrading Australian currency in the world market. Understanding the legal environment The management of the company is required to abide by the government regulations. From accounting perspective they are required two adhere with the Australian accounting standards. They are for the required to meet out the requirement of international financial reporting standards as well. Further they are required to meet the requirements of Corporation Act 2001. For the purpose of carrying out the wholesale business the management of the company is required to obtain different type of licenses and permits. They are required to meet out requirements of Retail Shop Leases Act 1994. Being in Australia GST is applicable; the company is required to meet the requirement of GST provisions as well. Further, they are required to meet out the requirements of intellectual property rights as well. Understanding external environment factor Political The few of the political factor which created impact over the company working is importance of material sectors to the economy and in the country economy and level or corruption especially in relation to the wholesale sector. Economic The economic factor include the rate of inflation, interest rate, exchange rate, economic cycle and the demand and supply in the economy Social factor The external environment also include Demographic and skill level of the population and the hierarchy and power structure in the society. Also the culture, attitude and leisure interest create the impact over the company working. Technology - The auditor also needs to look towards the development of technology and the way it create impact over the company working. The recent technological development by the competitor will have huge impact over the company. SWOT Analysis Strength: The Company is the largest mid-priced departmental Store in Australia. The business carried out by the company is environmental friendly and sustainable. A company has an effective CSR policy Weakness: The Company has number of management issues. Opportunities: The Company has new market open worldwide. They have new opportunities in insurance and Finance sector. Threats: They have threats from legal regulations. They are facing use competition from competitors. Online sites like Amazon are a big threat to the company. Porter five forces model The porter five forces model is the strategic approach which assists the management in creating understanding of the external environment of the company. Threat of new entrance The new entrant in the market bring innovation and new ways of doing business. Supplier power The bargaining power of the supplier has turned down to be a threat for the profit making of the company. With increasing competition the profits of the company has started being reducing. Threat of substitute Online sites like Amazon has turn out to be a big threat for the management of the company. Rivalry among the competitor The company is a leader in mid priced departmental stores in the country. Is facing stiff competition from the competitors but still the company is able to resist in the market. Bargain power of the Buyer The management needs to work to build the large customer base as the demand of the buyer is continuously changing and create huge impact over the company working. Other external factor The company also needs to examine the change in the other external factor such as interest rate, inflation and currency revaluation and general economic condition. The change in the interest rate will lead to increase in the company cost of working. Also the rise in inflation in the country in which the company operates has huge impact over the demand of the company. So the company needs to exercise check over all these external factor to smoothly conduct the company operation. Understanding the objective, strategy and assessing the business risk The primary objective of Target Limited is to provide satisfactory return to the shareholders. The company is focusing on dealing in an ethical way to build trust with the customer. The management of Target Limited is focusing on being open and honest in reporting feedback and ideas (King, et. al., 2011). The company is delegate all the authority and decision making to various divisions for the purpose of protecting and anything communication. The company is ready to make bold decision in order to attain growth and sustainability and create the environment free from fear and blame. The core attribute of the target Limited is to check that each of the business of the company operates with the high degree of autonomy. The company is focusing on its employee by hiring outstanding people and utilizing their talent to attain success. Also the company is working to create a culture which promotes innovative idea and strategy for creating value of the business (da Silva, 2012). The Target Limited is seeking to create the culture that encourages innovation and creativity for the purpose of increasing value of the company in the market. Also the companies effectively meeting is social responsibility and respects the customer, employees, suppliers and other group by providing safe workplace. The target company is working on stronger financial position to provide comparative cost and assess the capital for creating value opportunity. The company is working over strengthening the existing business through effectively meeting out the need of the customer (Humayun, 2016). Also the company is securing growth opportunities through entrepreneurial initiative and taking the changes in the portfolio through adding the value to the transaction. The company is creating the focus over the long run and is acting sustainably to create the value of the business. Performing analytical procedure to create the understanding of the entity performance The auditor at the time of creating the planning procedure for audit needs to conduct the analytical procedure which provides the understanding of the key changes in the financial statement during the year (Sheikhi, et. al., 2012). The analytical procedure provide complete understanding of the business and identify the area where there may be possibility of miss statement and should be examine in detail. The table below shows the key ratio of the company Computation of ratio of the Target limited Particular 2016 ( Amount $ million) 2015 ( Amount $ million) 2014 ( Amount $ million) Revenue 65,850 62,102 59,893 Market price share 40 39 43 EPS 0.36 2.16 2.39 NPAT 407 2,440 331 Current Assets 9,684 9,093 9,311 Total Assets 41,394 41,160 40,354 Current Liabilities 10,424 9,726 8,229 Total shareholders equity 22,949 24,781 25,987 Non-current liabilities 7,410 5,895 4,875 Receivables 2,463 2,269 1,584 Creditors 6,491 5,761 5,417 COGS 54,372 51,243 49,170 Quick Assets 3124 3596 3975 Quick Ratio 0.299693016 0.369730619 0.483047758 Current Ratio 0.893227168 0.934916718 1.131486207 Net Profit Margin ratio 0.006180714 0.0392902 0.005526522 Average Account Receivable 3597.5 3061 2754.5 Average creditors 9371.5 8469.5 8416.5 Inventories 3,937 4,168 4,335 Creditors turnover ratio 0.420103505 0.492118779 0.515059704 Receivable turnover Ratio 26.73568819 27.36976642 37.81123737 Average stock turnover of the company 1.211101302 1.211911871 1.21808013 Solvency Ratio 0.009832343 0.059280855 0.008202409 Assets turnover ratio 1.590810262 1.508794947 1.484189919 P/E ratio 0.008977556 0.055813953 0.056142824 Current ratio - The current ratio is calculated by dividing current assets understand by current liability and helps in ascertaining ability of the firm to discharge its liability in the short run. In the current situation the current ratio of the company as decline to 0.93 in the year 2015 and further to 0.89 in the year 2016 from 1.13 in 2014. This indicates that the company liquidity position is continuously declining thus the auditor needs to examine the reason behind the same during the audit (Titman, et. al., 2011). Quick ratio - Quick ratio is calculated by dividing quick assets by current liabilities to check the ability of the company to discharge its liability in the short run which is generally 3 month. In the current situation the quick ratio of the company is continuously declining from 0.48 in 2014 to 0.36 in 2015 and 0.29 is 2016 which affects the decision of the lender. Price Earnings ratio - The ratio helps in finding the return which the equity shareholder are earning on shares and is calculated by dividing Earning per share with the market price per share. The price earnings ratio of the target limited has declined during the past 2 year to a great extent which create the impact over the decision of the shareholder who have invested money with the company (Almazari, 2012). Assets turnover ratio - The ratio help in measuring the effectiveness with which the management is utilizing assets of the business. The assets turnover ratio of a company has increased over the past 2 years which indicates that the management operating efficiency has improved. The ratio was 1.48 in the year 2014 and has increased to 1.50 in the year 2015 and 1.59 during the year 2016. Solvency ratio - Solvency ratio is used to provide information to creditors and lenders that the companies have enough assets to discharge its liability in the long run. Solvency position of the company has improved over the past year which increases the trust of the creditors with the company (Liang and van Dijk, 2011) Creditor turnover ratio - The creditor turnover ratio the company is continuously declining over the past few years which indicate that efficiency of the company to discharge its creditor has decreased. This will reduce the trust of the creditor with the company thus the audit needs to obtain sufficient evidence to examine the transaction. Net profit margin - The ratio helps in identify the operating efficiency of the company and the power generated by the company after covering all the expenses. The net profit ratio of the company is declined during the year 2015 from 55% to 39% but company during the year 2016 discovered ratio and showed and net profit margin of 61%. Debtor turnover ratio - Ratio helps in finding the ability of the company to generate funds from the debtor and is calculated by dividing revenue with the average receivable. Receivable turnover ratio of the company has declined in spite of increase in company sales. Understand management and governance Esteem requirement of trustworthiness and overall communication in the organizational structure of Target Ltd. While referring to the business structure and venture of Target Ltd. the particular organization has embraced it's working while implanting open correspondence structure within the team members. The moral values and principles are taken into consideration at a higher level not only as a part of internal working but also while dealing with external customers. A high level of commitment is witness to improve the overall capabilities Certain programs are developed by the management of the organization in order to upgrade and enhance the overall capabilities of the team members. Proper training and development programs are being implanted by the management of Target Limited with an overall objective of growth and development within the organization. The arrangement of human assets and building best practices - The overall arrangement and practices that is been followed by the target Limited are generally taken as per the guidelines and benchmark set up by the industry. The methodology of treating the workforce and other administrative bodies in regards to their remuneration payout, leave, medical facilities are in accordance with the general law and framework set up by the government compliances and law of the land. Besides the legal compliance fulfillment, the organization target Limited also focus on motivating employees by way of awards and rewards to enhance the level of their performance. Methodology followed for the distribution of authority and responsibilities The expert within the organization should be allocated with proper authority along with matching the application. The current organization target Limited focuses a lot on the particular issue and distributes the power and obligation as per the range of abilities of organizational experts. Different roles and job models are being set up as a part of management to whom specific duties are being allocated. Organizational structure and working style The current organization target Limited is working in a progressive behavior and has set up its management distributed among the separate level of Administration. All the work which is to be performed is as per the hierarchal structures which in turns works out as bolsters in uplifting the brand value of the organization. For recording the financial statements both manual and computerized frameworks are utilized. The business organization here in case Target Ltd. concentrates on completing consistence of reports with the accountings models. Conclusion In the above case, we have obtained complete information about the company relation with the policies and strategies that has been used by the management of the company. All the information that has been obtained are useful for the stakeholders and shareholders of the company. In the above case we have provided information about the external factors along with the legal regulations that are applicable of the company, this will help in better understanding of the company.Further, we have done various types of analysis including SWOT analysis pestilence PESTAL analysis for better understanding. References Sheikhi, A., Ranjbar, A.M. and Oraee, H., 2012.Financial analysis and optimal size and operation for a multicarrier energy system.Energy and buildings, 48, pp.71-78. Titman, S., Keown, A.J. and Martin, J.D., 2011. Financial accounting: Principles and applications. Almazari, A.A., 2012. Financial performance analysis of the Jordanian Arab bank by using the DuPont system of financial analysis.International Journal of Economics and Finance, 4(4), p.86. Liang, X. and van Dijk, M.P., 2011.Economic and financial analysis on rainwater harvesting for agricultural irrigation in the rural areas of Beijing.Resources, conservation and recycling, 55(11), pp.1100-1108. da Silva, M., 2012. A broad business challenge-Sustainable Company of the Year.Ethical Investor, (98), p.14. King, D.L., Case, C.J. and Premo, K.M., 2011. A mission statement analysis comparing the United States and three other English speaking countries.Academy of Strategic Management Journal, 10, p.21. Humayun, S.H., 2016. Merchandising operation of Woolworths Global Sourcing.

Throughout The Novel Wuthering Heights, Emily Bront Effectively Utili

Throughout the novel Wuthering Heights, Emily Bront? effectively utilizes weather and setting as methods of conveying insight to the reader of the personal feeling of the characters. While staying at Thrushcross Grange, Mr. Lockwood made a visit to meet Mr. Heathcliff for a second time, and the horrible snow storm that he encounters is the first piece of evidence that he should have perceived about Heathcliff's personality. The setting of the moors is one that makes them a very special place for Catherine and Heathcliff, and they are thus very symbolic of their friendship and spirts. The weather and setting are very effective tools used throughout the end of the novel as well, for when the weather becomes nice it is not only symbolic of the changing times, and the changing people, but also a new beginning. During his stay at Thrushcross Grange Mr. Lockwood made the perilous journey to Wuthering Heights only a few times. On the occasion of his second visit, the snow began to drive thickly(7) during his walk, and this horrible weather should have been foreshadowing to Lockwood about Heathcliff's, and the other member's of the household's true personalities. Upon arriving he was forced to bang continually upon the door before someone would take the care to let him in out of the cold. The dinner that Lockwood was permitted to have with the ?family' was anything but hospitable. Lockwood was treated not unlike an ignorant and unworthy guest, and hence the visit was in no way enjoyable for him. Upon desiring to leave the destitute home, Lockwood finds the weather too intolerable for him to even consider venturing out on his own, and upon being attacked by one of the dogs, he was pulled into the kitchen(15) and allowed, however ungraciously, to stay the night at Wuthering Heights. Once his wal k home commenced the following day, Lockwood found himself being escorted by Heathcliff himself. The path that is used as a means of connection between the two houses does well to exemplify the feeling contained within each. The path that is nearest to the Heights is long and winding, with many pits, at least, were filled to a level; and entire ranges of mounds, the refuse of the quarries . . . blotted from the chart(28). This description is a disheartening one, and causes the reader to associate this kind of representation with the Heights. Upon reaching the pass between the Heights and the Grange, Heathcliff did not continue to direct Lockwood's travels. He stated that he could make no error there(28), for the path is transformed into one that is straight and easy for Lockwood to follow. These preliminary descriptions of the path between the two houses, and the weather upon first being introduced to the characters, help in conveying the personalities of the characters in a more subtle man ner. The area surrounding both the Heights and the Grange are referred to as the moors, and they are an important setting for many characters throughout the course of the novel. The two characters that the moors are most symbolic of, however, are Heathcliff and Catherine Linton. The two would play on the moors as children, and this area of land was very expressive of their wild personalities, and of their friendship. The moors are thought of by them as a place where they could be free and unrestricted to be themselves. Bront? once again utilizes a setting to represent the personalities of her characters, for here she uses the wildness of the moors to express the wildness of Heathcliff and Catherine. One evening Catherine makes the decision to marry Edgar Linton, and not her true love Heathcliff. Heathcliff hears her declaration and runs off into the moors. Not long after Heathcliff leaves the vicinity of the Grange, a storm came rattling over the Heights in full fury(78), and Catherine re fuses to sleep without her love present in the Heights. Catherine would not be persuaded into tranquility. She kept wandering to and fro, from the gate to the door . . . and at length took up a permanent situation on one side of the wall, near the road, where, . . . great drops [of rain] began to plash around