Images Essay Example | Topics and Well Written Essays - 500 words

Images - Essay ExampleHence, it is vital for firms to have a consistency between their channel doubling and their brand compass (Marconi, 1996). This paper will analyze the importance of maintaining a channel physical body and a brand image.Firms sometimes seem to forget that customers do not think in terms of channels. Customers, owing to that, have expectations of marketers (Armstrong, 2007). However, sometimes marketers do not see these prospects. The perception of a consumer being in mold goes back a number of years and the idea will probably never change. The real hurdle is how firms give them what they anticipate and make sure that they keep going with them in the future. In business-to-consumer environment, firms in the past opted to eliminate middlemen. If a firm had a pleasing product and an attractive offer, then it could create a tip of consumers and never assign budget to brand marketing (Gregory, 1999). That, however, is no longer the case. These days, every functi onal area of a company needs to serve as a middleman and offer the help that a customer requires to make a purchasing decision and become a steadfast buyer.Therefore, brand image has a significant influence on a firms channel performance. Also, as the article 7 rules of global distribution (2000) emphasizes, a international firm needs to have authority over its marketing strategy (Arnold, 2000). This will help the firm in determine the way the distributor perceives the image of their company. This, at the same time, may be damaging and favorable. In addition, a groups notoriety may also assist in the filling of foreign partners. This is because distributing well-known products is always quite an honor for a partner abroad and the willing marketers are always many. Finally, a firm depends on the win-win theory and so a distributor is anticipated to respect the firms rules before his or her own interests (Arnold, 2000). In relation to LOreal, the company takes